Homeplus: Virtual Subway Store
Research shows that many Korean customers were focused on getting to and from work and felt they had little time for supermarket shopping. Homeplus created virtual stores in subway stations hoping to...
View ArticleE-Mart: Flying stores
In order to make people that are located far away from an E-Mart store, did their shopping at one of their shops, E-mart created a “flying” store that flew to customers. The E-Mart truck-shaped...
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