E-Mart: Flying stores

In order to make people that are located far away from an E-Mart store, did their shopping at one of their shops, E-mart created a “flying” store that flew to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, went to every corner of the city. Customers could then connect to the Wi-Fi signal and order online.



Company: E-mart
Agency: Cheil Worldwide, Seoul
Country: South Korea